Proprietary Research
Trust the Data Source that changed the face of the Golf Business.
Accurate and timely reporting has been the hallmark of Golf Datatech. The innovative retail market share reports created by Golf Datatech in 1996 changed the industry... providing never before seen sales, inventory and distribution data to golf's manufacturers. But market share sell through research only provides part of the picture for the astute marketing professional. Other key factors include an understanding of the serious golfer’s perspectives of brands, advertising, technology, performance and pricing. Why golfers buy what they buy, how they choose one brand over another, what products they plan to purchase, how technology rates in comparison to price, who and what influences their buying decisions... These factors are every bit as important as what they have bought. Understanding them and many, many more can aid in brand positioning, marketing messages, and product development for months and years to come.
