Proprietary Research

Internet Based Research

Research needs to be timely and cost effective. Traditional consumer research conducted in person, over the phone, or via email has two inherent drawbacks: time and money. It frequently takes several weeks just to collect the data, then several more weeks to complete the data processing. The bigger the survey, the larger the panel the more it cost and the longer it takes.

Golf Datatech took the lead nine years ago, creating a timely, cost effective system for developing actionable consumer research utilising serious golfers: those that play the most rounds and spend most of the money on golf equipment, golf travel, golf apparel, greens fees and subscriptions. It built an extensive Internet database of golfers, including a broad range of serious golfers - screened to meet exacting criteria. These active players are extremely willing to share their interest in golf via our surveys conducted over the Internet using our secure server. This method allows large and small surveys to be conducted in a few days rather than several weeks or months. It also cuts the cost to a fraction of what it would have been using traditional surveys requiring printing, mailing, return postage, travel, phone calls and personnel.

Golf Datatech develops and conducts a wide variety of online research for companies in the golf industry. Regardless of your product or your service, if it is within the golf industry, Golf Datatech can help stretch marketing budget by understanding your target market more thoroughly. A few examples of proprietary consumer research projects completed by us in the past decade are:

Ad Tracking
Brand & Model Awareness, Trial & Usage Levels
Heavy Up Advertising Tests
Brand Equity Evaluations
Ad Concept Testing
New Product Test Markets & Product Concept Testing
Golf Travel Destination
Trade Opinions and Attitudes

Contact us to learn more about Consumer & Proprietary research designed expressly for you. Phone 07973 232580 | Email info@golfdatatecheurope.com