Syndicated Consumer Research

Timely Consumer Data that you can use NOW

Have you ever wanted to know how consumers perceive your products? Your brand? Or perhaps what consumers think about your advertising? What affects consumers buying decisions prior to making purchases? What golf magazines do they read? What tour pros do they relate to? What televised golf do they watch? Would you like to track the sales progress of your new product immediately after its release? Would you like to know what the retail trade thinks of your products, your sales force, your marketing? Golf Datatech, the golf industry's leading data source, conducts dozens of consumer and trade surveys throughout the year. These surveys are available on a syndicated basis, as well as proprietary.

United States of America
In 2004 the Golf Product Attitude and Usage survey covered Footwear, Gloves and Hybrid Clubs, focusing on serious golfers' attitudes, purchase intent, understanding and preferences for these specific categories of products. In 2005 we covered consumer's Attitude and Usage of Putters and in 2006 we conducted a follow-up study on the Emerging Hybrid Club Market and the third installment of the Custom Club Fitting Survey.

United Kingdom
In 2007 work was first started on a new bi-monthly programme known as Mini Research projects. Each of these will focus on a hot topic that every one wants to get some basic background on without spending too much. The first covers Square Drivers and the second Internet Buying.

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Sampling also started in early 2008 to duplicate the Golf Products and Attitude and Usage for clubs and ball, so successfully pioneered in the United States.