Syndicated Consumer Research

2009 Custom Club Fitting Survey

Select Research Results

Over 1,800 serious golfers were surveyed by Golf Datatech in May of 2009 to
determine their thoughts and feelings about the current state of the custom
fitting category. Of those surveyed, 1,120 have been custom fit at some time
during their golfing history, 24% were custom fit within the past year, and an
additional 35% were fit within the past 2-3 years. And in total 1,638 respondents intend on being fit for clubs in the future. The following represents some highlights of the results:

Demographics

Male	90%		Mean Handicap	14.6
Female	10%		Mean Annual Rounds	63.6

Have you ever been custom fit for golf clubs?

	2001	2003	2006	2009
Yes	51%	58%	60%	62%
No	49%	42%	40%	38%
BASE:	1377	1776	1953	1816

Methods used for custom fitting

	2001	2003	2006	2009
Demo Inside	34%	45%	60%	53%
Demo Outside	39%	56%	58%	51%
Static Fitting	42%	43%	49%	38%
Dynamic Fit Inside	32%	39%	44%	44%
Dynamic Fit Outside	41%	42%	35%	31%
Computer Simulation Indoors	18%	27%	33%	36%
On Line (Internet)	14%	19%	26%	24%
Dynamic Fit Outside With Launch Monitoring	14%	17%	23%	20%
Interchangeable fitting system	--	--	--	16%
Can't remember	3%	1%	2%	2%
Base:	700	1038	1147	1120

Approximately how long did your last custom fitting experience take?

	2001	2003	2006	2009
Less than 15 minutes	12%	9%	9%	6%
16-30 minutes	32%	24%	33%	28%
31-45 minutes	26%	32%	24%	27%
46-60 minutes	17%	18%	20%	22%
Over 61 minutes	13%	16%	15%	17%
BASE:	700	1038	1174	1120

If you would like additional information about Golf Datatech studies contact us on 07973 232580 or info@golfdatatecheurope.com