About
Golf Datatech was established in America in 1995 to create accurate and timely information on the retail sales, inventory, pricing, and distribution of golf products through the on and off course channels. In 1998 the company extended its research into consumer attitude and usage studies, along with proprietary consumer research and strategic sales and marketing consulting. In 2006, Golf Datatech took a further step by entering Europe, forming a strategic partnership with a like minded local team to create Golf Datatech Europe. A company that offers the first-ever electronically driven retail sales reports for the golf industry in the United Kingdom. The combined experience of both team now exceeds 100 years in the sales and marketing of golf products and golf media.
Golf Datatech's retail sell-through reports are the gold standard for the golf industry and represent the only true measure of market share, average selling price, inventory and distribution of golf products. They include data in eight product categories - golf balls, woods, irons, wedges, putters, golf footwear, bags and gloves, collected through an unique network of On Course and Off Course Golf Specialty shops, both in the United States and Europe.
Golf Datatech conducts Product Attitude and Usage studies of the club and ball categories twice per year: one in January/February and the other in July/August to bookend the hard goods selling season. This research taps into the pulse of what serious golfers think about various brands, as well as their opinions on golf publications, golf on television, and golf and the Internet. These comprehensive research studies have been conducted since 1999 and consequently provide long term trends in purchasing behavior and brand perceptions.
Golf Datatech proprietary studies are designed and conducted to address specific brand and product issues from individual client. Generally, these consumer studies are developed with input from the client and are executed using the Golf Datatech Database of Serious Golfers via an online study. Other means of data collection, such as focus groups, phone studies, in person interviews, or postal mail, are also available. The team also has extensive experience conducting trade research within the various retail channels that sell golf equipment.
Golf Datatech consulting services cover a wide array of needs and objectives. Whether it is test market studies, background information on the golf industry, strategic planning and guidance for new companies, or investors considering a monetary commitment to the category, Golf Datatech has the experience and resources to help make the proper business decisions.
